SEO or search engine optimization helps optimise your dental website so that it ranks higher in search engine results when a potential patient enters a query. There are many strategies you can use to improve your website SEO and this will also increase online visibility of your practice.
Keywords are very important when it comes to improving SEO.
There are certain phrases and keywords that people will use to search for dental practices. Maybe they are looking for a dental practice in their area or a practice that will do a certain treatment. There are certain things you can do to find keywords that are relevant to your website. For example, Keyword Planner by Google can be used to find them so that you can include them in the content of your website. You can find out more on the Ultimate guide to optimising your website. You can also optimize the structure of your website. This will include having a logical hierarchy for the pages and making these pages very accessible for users no matter what search engine or device they use to visit the website. Consider the page titles and descriptions as well. These need to be optimized so that they include relevant keywords. Check if there is a unique title tag along with a meta description for every page on your website.
Your content should be structured in such a way that search engines understand how your pages are ordered. This can be helped by the use of header tags. Header tags will come in useful when breaking up content into sections. Another way you can increase legibility of your site for search engines is using internal linking. This will increase visibility of the pages. These internal links will allow you to link to pages within the website. The visitors to the site will be directed to do so by clicking on descriptive anchor text. There should be a high level of quality in all your content no matter what format you use. You can use graphics, text, videos etc. but these should be relevant to your service and provide accurate information for potential patients.
In your research into target audiences,
You will know what kind of content your ideal patients are looking for. And you can create content that aligns with their interests. They should be engaging and be able to capture the attention of the audience. It is not enough to flood your site with information; you need to know why you are posting that information and whether it can be easily understood by somebody looking at it without a dental background. Images are used heavily in a website but you need to consider the quality of the images. Some of the ways you can optimise these images are by using descriptive filenames and compressing the images to reduce load time. You need to make sure that the website is mobile friendly as many visitors to the site will be accessing it through smartphones. You need to make sure there are fast load times for mobile devices so that a potential patient doesn’t have to wait a long time to make an appointment or got through your services.
